Citrus from Florida is known worldwide for its quality. It is no wonder Florida is one of the largest citrus-producing states in the country. In fact, almost all the not-from-concentrate orange juice consumed in the United States is produced right here in Florida.
Since its beginning in the 1950s, Deseret has been a proud part of Florida’s robust citrus industry, producing juice oranges, mostly Valencias, along with other varieties such as Navel, Sunburst tangerines and Orlando tangelos.
Recent changes in Deseret’s marketing strategies have involved shifting from an owner-operator management style to leasing the citrus groves to independent growers.
